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Booking.com?s Latest Travel and Sustainability Research Reveals ...
...AMSTERDAM, 20 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year?s research highlights a generational paradox....
https://news.booking.com/bookingcoms-latest-travel-and-sustainability-research-reveals-unexpected-generational-paradox/

Booking.com's 2025 Research Reveals Growing Traveler Awareness of ...
...Since first conducting research on consumer attitudes about traveling more sustainably in 2016, Booking.com has since surveyed nearly 230,000 travelers in 35 markets. The latest data from 2025 shows a shift in traveler perceptions of what sustainability encompasses....
https://news.booking.com/bookingcoms-2025-research-reveals-growing-traveler-awareness-of-tourism-impact-on-communities-both-at-home-and-abroad/

Booking.com?s Latest Travel and Sustainability Research Reveals ...
...AMSTERDAM, 21 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year?s research highlights a generational paradox....
https://www.hotel-online.com/news/bookingcoms-latest-travel-and-sustainability-research-reveals-unexpected-generational-paradox

Booking.com's Latest Travel and Sustainability Research Reveals ...
...While 83% of Australian travellers say that more sustainable travel is important to them, older generations demonstrate greater commitment through concrete actions, despite younger generations......
https://www.prnewswire.com/apac/news-releases/bookingcoms-latest-travel-and-sustainability-research-reveals-australian-generational-paradox-302760310.html

Booking.com's Latest Travel and Sustainability Research Reveals ...
...While 83% of Australian travellers say that more sustainable travel is important to them, older generations demonstrate greater commitment through concrete actions, despite younger generations often expressing stronger sustainability intentions....
https://www.aap.com.au/aapreleases/cision20260503ae48538/

Booking.com?s Latest Travel and Sustainability Research
...Today, Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, this year?s research highlights a generational paradox....
https://drifttravel.com/booking-coms-latest-travel-and-sustainability-research/

Booking.com?s latest travel and sustainability research reveals ...
...Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year?s research highlights a generational paradox....
https://globalagents.ca/news/booking-com-latest-travel-sustainability-research-reveals-unexpected-generational-paradox

2025 Travel & Sustainability report - Booking
...Booking.com first conducted research on consumer attitudes about traveling more sustainably in 2016. Since then, we have surveyed nearly 230,000 travelers across 35 markets . The latest data from 2025 shows a shift in traveler perceptions of what sustainability encompasses....
https://transition-pathways.europa.eu/system/files/2025-05/2025travelampsustainabilityreport-booking.com2_.pdf

Booking.com's Latest Travel and Sustainability Research Reveals ...
...With insights from 32,500 travellers across 35 markets globally, including 1,000 from Australia, this year's research highlights a generational paradox....
https://www.prnewswire.co.uk/news-releases/bookingcoms-latest-travel-and-sustainability-research-reveals-australian-generational-paradox-302760023.html

Booking.com Travel & Sustainability Report 2026 | Newsroom edition
...The 2026 report reveals a paradox when it comes to the split of intent versus action between generations, and shows how adapting to extreme weather and traveling outside of peak season are ......
https://ftnnews.com/wp-content/uploads/2026/04/Booking-Travel-and-Sustainability-Report2026.pdf



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