Dutch Airline KLM Loses Greenwashing Case | Earth.Org
...A court in the Netherlands has ruled on Wednesday that a campaign by Dutch airline KLM aimed at improving the company?s environmental image was ?misleading? for customers....
https://earth.org/greenwashing-dutch-airline-klms-ads-misleading-court-rules/
How we're trying to improve our sustainability - KLM US
...Our Climate Action Plan shares our climate strategy, targets, actions, and challenges in aviation. Alternative fuel, recycling, innovative airplanes, nature regeneration, and more. Discover KLM?s sustainability goals, actions, and how you can help....
https://www.klm.com/information/sustainability
Greenwashing: KLM ads were misleading, Dutch court says - DW
...A court in the Netherlands has ruled that Dutch airline KLM's "Fly Responsibly" campaign, launched to improve its environmental image but no longer in use, was "misleading" for customers.......
https://www.dw.com/en/greenwashing-klm-ads-were-misleading-dutch-court-says/a-68621641
KLM ?Fly Responsibly? Advertisements are Greenwash, Court Rules
...A KLM ad campaign that claimed customers could ?fly sustainably? was declared illegal by a Dutch court in historic win against greenwashing, after the company was sued by Fossielvrij NL (Fossil-Free Netherlands) and Reclame Fossielvrij....
https://www.corpwatch.org/article/klm-fly-responsibly-advertisements-are-greenwash-court-rules
Environmentalists sue Dutch airline KLM for 'greenwashing' - BBC
...Environmental groups are suing Dutch airline KLM, alleging that adverts promoting the company's sustainability initiative are misleading. The groups say it's the first lawsuit to challenge......
https://www.bbc.com/news/science-environment-61556984
KLM?s greenwashing has been found illegal - ClientEarth
...Hearing takes place on the greenwashing claim?s admissibility, in which KLM informs the judge it has now decided to drop its problematic ?Fly Responsibly? campaign....
https://www.clientearth.org/latest/news/we-re-joining-legal-action-against-dutch-airline-klm-for-greenwashing/
Court Rules KLM?s Sustainability-related Advertising was Misleading
...The lawsuit, launched in 2022, challenged the airline?s ?Fly Responsibly? advertisements, claiming that the ads and offset marketing violated the standards set by EU consumer law by suggesting that KLM flights do not contribute to the escalating climate crisis....
https://www.esgtoday.com/court-rules-klms-sustainability-related-advertising-was-misleading/
Fly responsibly? Airlines face a storm over climate claims
...AMSTERDAM/LONDON, Sept 13 (Reuters) - When Dutch airline KLM launched adverts urging customers to "fly responsibly" and think about the environmental impact before booking a flight, it said......
https://www.reuters.com/business/aerospace-defense/fly-responsibly-airlines-face-storm-over-climate-claims-2023-09-13/
KLM misled public with ?fly sustainably? ads
...An Amsterdam court?s decision that Dutch airline KLM misled consumers with its ?Fly Responsibly? advertising campaign is evidence of the developing legal framework regarding environmental claims, green claims, and greenwashing, a Pinsent Masons briefing note has said....
https://www.lawsociety.ie/gazette/top-stories/2024/april/klm-misled-public-with-fly-sustainably-ads
Dutch court rules that KLM?s ?green? advertising claims misled consumers
...An Amsterdam court?s decision that Dutch airline KLM misled consumers with its ?Fly Responsibly? advertising campaign is evidence of the developing legal framework regarding environmental claims, green claims and greenwashing, an expert has said....
https://www.pinsentmasons.com/out-law/news/dutch-court-rule-klm-green-advertising-claim-misled-consumer