Canadian CTV Landscape: Insights from Amazon Ads and ... - IAB Canada
...Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right ......
https://iabcanada.com/canadian-ctv-landscape-insights-from-amazon-ads-and-kantars-connected-consumers-report/
Diving deep with Connected Consumers | Amazon Ads
...Amazon Connected Video Consumers are a subset of Connected Consumers who reported watching Amazon?s ad-supported streaming TV content at least once per month. This includes content across IMDb TV, Twitch, live sports on Prime Video, and broadcast apps and Amazon?s News app on Fire TV....
https://advertising.amazon.com/en-ca/library/news/connected-consumers
A deeper look at today?s Connected Consumers » Strategy
...To that end, Kantar and Amazon Ads recently partnered up to compile a report entitled Connected Consumers Canada, composed of third-party research that surveyed 1,000 Canadian adults aged 18 to 64....
https://strategyonline.ca/2023/07/26/a-deeper-look-at-todays-connected-consumers/
Who Are Connected Consumers and How Can You Engage and Delight ... - Adweek
...How can advertisers begin to reach connected consumers? The majority of respondents in our study are connected consumers, and a large number of them are Amazon connected video customers....
https://www.adweek.com/partner-articles/who-are-connected-consumers-and-how-can-you-engage-and-delight-them/
Office of Consumer Affairs - Canada
...Consumer research and development Canadian Consumer Protection Initiative Find consumer research and learn about the Office of Consumer Affairs' program which supports organizations to produce independent research and help strengthen the consumer's role in the marketplace....
https://ised-isde.canada.ca/site/office-consumer-affairs/en
Connected commerce: A seamless omnichannel experience
...The professionals in KPMG in Canada's Consumer and Retail Practice combine deep industry knowledge with extensive experience working with clients in the retail sector, plus the food, beverage and consumer products and restaurant segments....
https://kpmg.com/ca/en/insights/2025/04/connected-commerce-a-seamless-omnichannel-experience.html
A new era of content and commerce - Strategy
...Amazon Ads and Kantar surveyed 1,000 Amazon Connected Consumers ? defined as respondents who use an Amazon smart device or stream Prime Video, Twitch or Amazon Music at least monthly in Canada in December 2022....
https://strategyonline.ca/2024/07/30/a-new-era-of-content-and-commerce/
New research on the impact of evolving consumer values| Amazon Ads
...New research exploring sustainability, brand trust, and evolving consumer priorities to better connect with audiences....
https://advertising.amazon.com/library/news/higher-impact
Connected Consumers Archives - IAB Canada
...Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right ......
https://iabcanada.com/tag/connected-consumers/
Webinar: Insights on Today?s Canadian Connected Audience, presented by ...
...In this webinar, Jules Young, Global Amazon Leader at Kantar will present findings from the Connected Consumers study by Kantar and Amazon Ads that surveyed Canadian streaming audiences on their viewing habits, ad preferences, and more....
https://iabcanada.com/event/webinar-sept7-amazon-ads/