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Quand l?attractivité devient une question de stratégie d?entreprise ...
...Quand l?attractivité devient une question de stratégie d?entreprise ? avec DENTSU CREATIVE Comment aligner marque, talents et transformation : l?éclairage d?Alexandra Servant-Rony, Chief Strategy Officer...
https://www.adforum.com/interviews/quand-lattractivite-devient-une-question-de-strategie-dentreprise-avec-dentsu-creative
Volkswagen GBS - "Les Objets 2"
...Print Les Objets 2 for Volkswagen GBS by DDB Paris - Ce n?est pas parce que c?est adaptable que c?est adapt?...
https://www.adforum.com/creative-work/ad/player/34728721/les-objets-2/volkswagen-gbs
McDonald's Brews a Battle for Seattle - Case Studies - AdForum
...In Seattle, Starbucks has a four time advantage in retail locations over McDonald's in the coffee king's headquarter city. But that didn't deter McDonald's from an aggressive campaign which questioned the intelligence of a four dollar espresso. The idea of an unpretentious cup of java became the basis of McDonald's "unsnobby" campaign. By reminding consumers exactly how overpriced and snobby ......
https://www.adforum.com/case-studies/mcdonalds-brews-a-battle-for-seattle
Silent Protest - Case Studies
...To protest against the current excess and intrusions into Americans life privacy, it has been decided to communicate silently through the body scanners, creating a message viewable with X-Ray. place....
https://www.adforum.com/case-studies/silent-protest
Giant Mexican wave Billboard - Case Studies - AdForum
...To celebrate the FIFA World Cup, Coca-Cola has supported the Brazilian team with specific installations: 16-meter dynamics billboards in the underground corridors which showed still spectators or big Mexican waves in front of people who couldn't passing by....
https://www.adforum.com/case-studies/giant-mexican-wave-billboard
Heineken: made to entertain - Case Studies - AdForum
...Real Madrid Vs Milan AC in the 2009 UEFA Champions League was one of the biggest and most anticipated soccer matches in Europe. Heineken enlisted the help of hundreds of accomplices to convince 1,000 AC Milan fans to go to a classical music concert rather than watching the big match. Upon entering the music hall the gracious AC Milan fans were served up a pleasant surprise compliments of ......
https://www.adforum.com/case-studies/heineken-made-to-entertain
Geolocalisation Banner - Case Studies - AdForum
...Find the businesses around you Israel Yellow Pages have created an interactive banner including geolocalisation and webcam to promote the companies and business around you. Your picture is included in the banner with the company listings situated in your area....
https://www.adforum.com/case-studies/geolocalisation-banner
Eco-driving app - Case Studies
...Don't spill water In order to make people drive more eco-friendly, Ecodriving asked drivers to put a glass of water on their dashboard and drive without spilling a drop. It had an instant impact on people behaviours. However, using a glass of water is not very convenient, therefore Ecodriving developed an Iphone Application that looks and behave like a glass of water. At the end, people were ......
https://www.adforum.com/case-studies/eco-driving-app
New Help For Lonely Wives - Case Studies - AdForum
...New Help For Lonely Wives Eurostar - "Lonely Businessmen s Wives"...
https://www.adforum.com/case-studies/new-help-for-lonely-wives
Volvo - "Businessclass"
...Print Businessclass for Volvo by Havas New York...
https://www.adforum.com/creative-work/ad/player/17335/businessclass/volvo
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