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Australia's SafetyCulture rebrands to Mitti Insurance and eyes US expansion
...In Australia, Mitti is adding a new commercial general liability and property insurance cover....
https://insuranceasia.com/insurance/news/australias-safetyculture-rebrands-mitti-insurance-and-eyes-us-expansion
SafetyCulture Care rebrands as Mitti Insurance and grows its global ...
...It is licensed across 51 states and jurisdictions, with an initial focus on 10 Midwestern states. In Australia, Mitti Insurance is backed by Allianz Australia, and ties coverage to operational data from the Mitti operations system, formerly SafetyCulture, to help businesses proactively manage risk and prevent losses....
https://mitti.com/media-releases/safetyculture-care-rebrands-as-mitti-insurance-and-grows-its-global-footprint-with-u-s-expansion
SafetyCulture rebrands to Mitti, unveiling platform built for teams ...
...A global operations system with its U.S. headquarters in Kansas City?s Crossroads is shifting its brand identity as the company signals a major expansion beyond traditional safety management to an all-in-one platform for frontline workers who technology largely has forgotten. SafetyCulture is now Mitti, the company?s Australia-based founder said Tuesday, noting its capabilities have grown ......
https://startlandnews.com/2026/08/safetyculture-mitti/
SafetyCulture becomes Mitti as unicorn bets on insurance and AI
...Now SafetyCulture has become Mitti as the $2.5 billion startup reshapes itself for the AI era. Mitti CEO and Founder Luke Anear. Credit: SafetyCulture. Australian unicorn SafetyCulture has rebranded to Mitti, a move which founder Luke Anear says reflects the startup outgrowing its origins as a digital checklist for workers on construction sites....
https://www.forbes.com.au/news/entrepreneurs/safetyculture-becomes-mitti-as-unicorn-bets-on-insurance-and-ai/
SafetyCulture becomes Mitti, unveiling a platform built for the future ...
...11 August 2026 ? SafetyCulture, the global operations system used by more than two million frontline workers across 80,000 organizations, today rebrands as Mitti, marking the biggest transformation in the company's history. The new identity signals a major expansion beyond traditional safety management to an all-in-one operations system for the frontline. Luke Anear, Founder and CEO of Mitti ......
https://mitti.com/media-releases/safetyculture-becomes-mitti-unveiling-a-platform-built-for-the-future-of-frontline-work
SafetyCulture rebrands as Mitti, enters U.S. insurance market
...Mitti, formerly SafetyCulture, expands its operations platform beyond safety management and launches insurance services in the U.S. market from its Kansas City headquarters....
https://www.bizjournals.com/kansascity/news/2026/08/14/safetyculture-rebrands-as-mitti.html
SafetyCulture Rebrands To Mitti - B&T
...The business? insurance arm, Mitti Insurance, is also expanding, taking the model global with its first move into the US. The underwriting agency is now licensed across 51 states and ......
https://www.bandt.com.au/safetyculture-rebrands-to-mitti/
SafetyCulture rebrands as Mitti - coverager.com
...The company has written nearly $200 million in cumulative gross written premium in Australia and is licensed across 51 US states and jurisdictions. The name carries some history. In 2020, SafetyCulture and QBE launched Mitti Insurance , a joint venture combining small business insurance with virtual risk assessments and workplace-safety tools....
https://coverager.com/safetyculture-rebrands-as-mitti/
Mitti targets new markets under old name - Insurance News ...
...Sydney-based Mitti Insurance has promoted John Blake to global CEO as it makes its first move into the US. Rebranding to its original name after operating as SafetyCulture Care since 2023 under an acquisition, the underwriting agency says its new US managing general agent is backed by Lloyd?s ......
https://www.insurancenews.com.au/the-broker/mitti-target-new-markets-under-old-name
SafetyCulture rebrands as Mitti, targets enterprise ops beyond safety
...The insurance play started as a 50/50 QBE partnership in 2020, targeting SMEs with tech-driven risk mitigation. After the buyout, those products moved into SafetyCulture Care with all Mitti employees transferring across. The renewed insurance focus suggests enterprise and mid-market motion, likely partner-led given the broker channel....
https://ontargetish.com/news/safetyculture-rebrands-as-mitti-targets-enterprise-ops-beyond-safety
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